What Are the Benefits of Using Quantitative Research?
Quantitative research is a Premium Data Collection method that utilizes numeric data to study political, economic, psychological, and social issues. A quantitative study will collect specific numeric info, like personal income levels, or may include subjective numeric info collected through a survey of individuals. For instance, a survey might ask people to rate if they like a political aspirant on a scale of 1-10.
The benefits of using quantitative research include:
- Improving reliability
Quantitative Research Providers who gather accurate data have more reliable results. The quantitative data provide results based on numbers instead of subjective judgments. This study outcome reflects data despite whether the results align with a preconceived theory.
- Limiting variables
Quantitative research providers step up regulations to lessen the number of potential variables. They drive data into subsets of qualifying categories like demographics. Controlling and limiting the research environment allow Quality Research Sample providers to draw a correlation between relevant variables involved in the study.
- Broadening studies
Quantitative studies offer a macro data set for Market Research Panel Companies who study social science matters. For instance, a study may involve evaluating the home purchasing power of individuals from different backgrounds. The researchers who use the data from the federal government census can include millions of families of varying income levels and backgrounds. The researchers might look for correlations and patterns in the data.
- Bias elimination
Quantitative research assists in avoiding possible bias in a study. The research utilizes quantitative data that has no predetermined results. The researcher will report the outcome if the data generates an expected outcome. Additionally, a quantitative study will allow other researchers to countercheck the initial researcher’s process.
- Results comparison
Quantitative research providers can replicate quantitative results. Being part of the study, the researchers will publish their findings and what process they employed to conduct the study. This lets other Quantitative researchers follow their study. For instance, if a researcher publishes findings that indicate smoking increases the risk of serious illness like lung cancer, other researchers might replicate that research and determine if the findings corroborate its outcome.
Downsides of Quantitative research
- Higher cost
Developing new data via polls or Online Survey Panels is expensive. Quantitative research providers must hire people to help with the groundwork of gathering and evaluating the data. Besides, accessing massive databases and securing secondary data isn’t cheap.
- The outcome with no explanation
While quantitative data will show trends in data and correlation between different variables, it doesn’t explain the existence of the correlation when a researcher publishes a study’s data; other readers and experts might extrapolate reasons for the outcome.
Slice MR
2550 Crawford Ave
Evanston, IL 60201
256-337-9715