All About Lapm Journal

How to Exploit Black Friday Business For Your Company

Oct 20

Black Friday, the day after Thanksgiving, is one of the biggest days for retailers. It's the day after Thanksgiving when the shops begin to open and get the black hat treatment from their suppliers. They usually close down for a couple of days to give the sellers a rest and have the warehouses and stores ready for the Christmas rush. So what's so important about this day of the week?

The holiday season is a great time for shopping, but it can also be a crazy time for those running small businesses. Black Friday is the first full day of deals and sales from most major retailers and other businesses. If you're a small business owner, this means that you have to take advantage of every last bit of black Friday promotions you can find. Look out for other good Small Business Saturday, Cyber Monday, and Cyber Week discounts that may benefit your business, as well!

There are many ways that you can promote your business on Black Friday. Most retailers use the internet, and social media sites, to reach out to customers. Large department stores also use television and radio to advertise. These methods are great, but if you want to take it a step further, small retailers can also utilize their shop window or in-store promotions for free or low-cost promotions for their products.

One of the best ways to get your name out there and generate free traffic is to offer in-store discounts on your products. Whether you're offering seasonal or year-round discounts, this is a great way to bring in more shoppers and generate more sales. Many major brands have in-store discounts throughout the year, including Victoria's Secret, Bath& Body Works, and Ralph Lauren. Look for smaller brands as well, such as JCPenney, L Brands, and Liz Claiborne. All of these companies offer some sort of in-store discount and should be a great opportunity for you to get your name out to the masses while generating more sales in the process.

Another method for getting out your name and brand for Black Friday is through social media outlets. Twitter, Facebook, and Instagram are the most popular social media outlets during the holiday shopping season. Retailers should utilize these tools to let their customers know about any specials or deals they are having on hand. By utilizing social media outlets, you not only gain more exposure for your business but you increase your chances of attracting new customers as well.

If you are not utilizing the methods mentioned above, do not underestimate the power of the internet to draw more shoppers into your store. The holidays are a time when many people are forced to leave the house and work at their own pace. Make your in-store shopping more enticing by implementing a few different strategies to attract more shoppers and take advantage of the tremendous discounts that go along with Black Friday.